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HubSpot User Group: Lead Scoring in the Age of AI

June 4 @ 11:00AM - 12:00PM CT

Webinar

Event: HubSpot User Group: Lead Scoring in the Age of AI

Organizer: Jen Meyer

Price: $0.00

Location: Zoom Webinar

Starting on: June 4, 2026 @ 11:00AM CT

Ending on: June 4, 2026 @ 12:00PM CT

Register Today

Modern buying behavior has fundamentally shifted. Prospects are answering their own questions via AI overviews and LLMs long before they click a link or fill out a form. If your team is still manually sorting through leads or relying on static scoring models, you are losing valuable time and missing ready-to-buy opportunities.

In this webinar, we dive into how to leverage HubSpot’s AI tools to transform your lead scoring from a manual chore into an automated, high-performance engine. We will explore how AI identifies behavioral signals and high-intent actions that human analysis often misses, allowing your sales team to focus on the most qualified prospects immediately.

Whether you are looking to scale your prospecting efforts or keep your CRM data clean and actionable, this session provides the strategic roadmap for integrating AI into your lead management workflow.

What You’ll Learn:

  • AI vs. Traditional Scoring: How AI-powered tools interpret buyer discovery and intent differently than linear models.
  • Automating the "Boring" Work: Using HubSpot Agents to handle repetitive data cleaning and lead routing.
  • Speed to Lead: How to use AI to improve consistency and follow-through, ensuring high-intent buyers don't go cold.
  • Maintaining Control: Where human oversight remains critical and how to configure the right level of AI autonomy in your portal.

Who this webinar is for:

This session is designed for senior marketing leaders and fractional CMOs responsible for revenue growth and prioritization. It is also highly valuable for sales and operations managers who need to optimize their pipeline and defend their decision-making with data-driven insights.

 

Frequently Asked Questions

  1. I'm not on the Marketing Team, should I still come?

Yes! Anyone who needs to know how to keep leads coming in should come.

  1. I think my marketing is working fine, what else could I possibly learn?

Sometimes we get so used to doing the same things, it's refreshing to look at it differently. Like drinking a cool beverage on a hot day.

  1. Will I be seen on camera?

No, you won't.

  1. Can I bring a friend?

You are welcome to have anyone with you watching the webinar you see fit.

  1. Do I need a particular program to view the webinar?

This will be a Zoom webinar, and you can download the software when you get the link (if you don't have it already). You may want to log on a few minutes early so you don't miss anything.

Jen Meyer

COO & VP Marketing at BizzyWeb

Jen Meyer is the COO and VP of Marketing for BizzyWeb, a platinum HubSpot partner based in Minneapolis. Jen is a seasoned pro in marketing and CRM implementations, and is in charge of day-to-day operations at the company. Jen holds more than 20 HubSpot certifications, is a HubSpot Certified Trainer, and has run dozens of client onboardings and trainings for HubSpot customers.

Michelle Stinson Ross
CRM Specialist at BizzyWeb

Michelle Stinson Ross is a CRM Specialist with BizzyWeb, a Diamond HubSpot Solution Partner based in Minneapolis. An accomplished public speaker and podcaster in the digital marketing industry, Michelle has spent more than a decade helping businesses grow through smarter use of digital tools and strategies. At BizzyWeb, she specializes in optimizing HubSpot portals, guiding clients through CRM best practices, and ensuring teams get the most value from their technology. With a strong background in both marketing and customer experience, Michelle is passionate about making HubSpot approachable and actionable for every user.