Loop Marketing Services
Marketing in the Age of AI
The internet is changing. In the 2000s, it was a shift from the real world to the online world. In the 2010s, it was a shift from desktops to mobile devices. And now, it’s a shift from static sites to customized, AI-powered experiences. It’s not just a shift in buyer behavior and user expectations: it’s a fundamental change in how people browse, research, and shop.
Discovery, research, and comparison are happening in AI tools. 60% of Google searches today end in no clicks. We’re all losing major traffic as our prospects answer their own questions through Google’s AI overviews or with LLMs like ChatGPT and Google Gemini.
User behavior has changed.
Marketing has to change to match it.
Intro to Loop Marketing
The Science of AI, the Soul of People
Loop Marketing is a framework for this new age of the internet. While the old model of using the internet was predictable and linear, this new way of interacting online happens in dynamic loops.
The behavior of internet users is shifting. And so are we.
Loop Marketing combines AI efficiency with human authenticity to create continuously iterative online experiences.
This innovative new framework, created by HubSpot, flips the entire marketing process on its head.
Current Lead Generation Barriers
Right now, we’re at that precipice of change. Marketers, sales teams, and brand owners are all facing the same fundamental issues:
- Lead generation has changed. With more discovery and evaluation happening right within Google and AI tools, prospects aren’t coming to your website until they’re much further in their buying journey. No longer is your website converting visitors into leads. Now, you’re seeing significantly fewer visitors.
- Intent has replaced keywords. The visitors who do make it to your website are a new breed of prospect. They’ve answered most of their questions. They have a pre-determined solution in mind. They know what they want and they don’t want to see basic awareness content.
- Agility and personalization are a must. The modern internet user isn’t interested in linear, one-size-fits-all mesaging. They expect fast, personalized experiences. This means that testing and experimentation are going to be more important than ever.
- Standing out in an abundance of content. AI lowered the barrier for content production, which also means the internet is flooded with low-value, duplicate, and generic content. It’s not about producing the most amount of content anymore: it’s about cutting through the noise.
How Does Loop Marketing Work?
At a high level, Loop Marketing is an unending, dynamic cycle of four key stages.
- Express: Define your taste, tone, and point of view. What makes your brand unique?
- Tailor: Identify your unique audiences and use AI to create personalized and contextual experiences.
- Amplify: Diversify your content across different channels. Your prospects aren’t coming to you anymore: you have to go to them.
- Evolve: Experiment and iterate quickly. Use AI to help scale and analyze experiments.
01 Express:
What Makes You, You
Everyone has access to the same AI tools. This means that creating content for the sake of creating content isn’t impressive. What is impressive is the intangible human element we call taste. Taste is the context, perspective, and personality you bring to the table. That’s you as a person, and you as in your brand.
Likewise, your customers aren’t just names on a spreadsheet. They’re real people, who want insights from other real people. The Express stage is all about identifying what makes you unique and what makes your audience unique. It includes:
- Deep customer research and ideal customer profile creation powered by AI research.
- Identifying and creating a style guide: for your team and for internal AI tools.
- Deploying intelligent solutions for content production.
02 Tailor:
Getting Personal
Here’s a hard pill to swallow: “Hey [First Name]” isn’t personalization. True personalization is crafting unique experiences. Your audience wants to feel like you truly understand them. It’s not about inserting their name into your content: it’s about creating genuine relevance. The Tailor stage includes:
- Utilizing AI tools to scrape your CRM and enrich data.
- Creating distinct experiences for each unique user on your website.
- Striking that perfect balance between genuine and helpful without being creepy and overly familiar.
03 Amplify:
Showing Up Where it Matters
One of the major behavioral shifts that Loop Marketing aims to address is how people find your brand. Historically, they would visit your website, read a blog, or download a piece of content. Now, they’re engaging with your brand where they already are: Google’s AI overview, ChatGPT, Google Gemini, Reddit, LinkedIn, etc.
The Amplify Stage is about finding these people where they are, authentically. That means even in offline spaces.
The goal isn’t to rank number one on Google anymore: it’s to be recommended.
Amplify includes:
- Using your AI-powered Express research to identify where your audience is online.
- Cultivating real relationships: with your customers, with influencers, with partners, and even with competition.
- Reaching more of the right people at a lower cost.
04 Evolve:
Restarting Smarter
We’re no longer spending months crafting one marketing campaign and then analyzing what happens after it goes live. With Loop Marketing, we’re constantly predicting, measuring, and adapting in real time. This is where the power and speed of AI tools empower marketers to do more.
The Evolve stage includes:
- Using AI to spot early trends and run rapid experiments.
- Continuously refining strategy and tactics based on actual data.
- Creating a learning engine that gets better every cycle.
Loop Marketing isn’t just a new trick to try: it’s an entirely new approach to digital marketing and web design.
Who is Loop Marketing For?
Loop Marketing is an entirely new framework. While it benefits all brands, there are a few key players who will benefit the most from adapting Loop Marketing early.
Loop Marketing for Fractional CMOs
As a fractional CMO, you’re constantly on the hunt for tools that make your life easier while also benefiting your clients. The Loop Marketing framework is a way of elevating your value to clients. Partner with a Loop Marketing agency for a full-scale, customized solution that will impress your clients and amplify their lead generation.
Loop Marketing for Marketing Managers
It’s easy for marketing teams to fall into a rut over time. If you’ve felt like your marketing efforts have just been coasting along or if you’re feeling the sting of lost web traffic, then now is the time to try Loop Marketing. A Loop Marketing agency will give your team the framework for the future, with room to play and grow.
Loop Marketing for Internal Teams
As the boots on the ground, you’ve definitely felt the AI shift most directly. Whether you work in marketing, sales, customer service (or a blend of all three), you’ve likely felt the growing pains as the expectations of your audience clash with what you can realistically do within your current frameworks. A Loop Marketing agency delivers a new framework to bridge this gap.
Loop Marketing Services from BizzyWeb
Loop Marketing is a new evolution in web functionality. Like all major shifts, it takes a lot of time, skill, and patience to build and create. Based on what we’ve seen from other major online shifts, brands who adapt and invest early are likely to see the biggest returns.
BizzyWeb is a Minneapolis-based digital marketing and web design agency that helps companies get the high-quality leads they need to grow and thrive. We are also a HubSpot Diamond Partner and we offer full-service HubSpot onboarding, clean-up, and strategy for all hubs. This unique combination of experience gives us a unique perspective and experience with all the tactical pieces that form together to create Loop Marketing.
Currently, BizzyWeb is offering bespoke consulting or implementation of Loop Marketing. Because this is a new framework, this process requires a high degree of personalization to your brand, goals, and needs. Our solutions may include any combination of the following:
- Express Stage Implementation: Includes identification, creation, and documentation of your unique Style Guide. Includes implementation of the Style Guide into HubSpot AI tools. Also includes deep customer analysis and data.
- Tailor Stage Optimization: Creating advanced personalization workflows in an existing or new HubSpot environment. This also includes creating intent-based user segmentation and dynamic content.
- Amplify Stage Diversification: Implementation AI search optimization strategies, particularly for high-intent website pages. Building integrated marketing campaigns to meet buyers where they are.
- Evolve Stage Acceleration: Building rapid experimentation frameworks with AI-powered monitoring systems. Includes iterative analysis.
Book a Discovery Meeting
Schedule a discovery meeting with one of our Loop Marketing experts. During this casual 30-minute session, we’ll discuss your brand, your current marketing strategies, and how Loop Marketing could work for you. This no-obligation discovery meeting is just that: a chance for us to learn more about you, and for you to learn more about Loop Marketing.
Loop Marketing
FAQ
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How is Loop Marketing different from digital marketing?
In the traditional digital marketing model, you’re creating marketing assets to be distributed across your main channels: your website, your blog, your social media, and your emails. You may use tactics like SEO and PPC to try and get your content in front of more people. The whole process is very static: it assumes people will get to your website or landing page and from there that you’ll convince them to take an action.
This behavior model doesn’t line up with the shift in new online behavior. We’re seeing fewer visitors to websites, and those who do end up on a website are closer to converting. Loop Marketing aims at addressing this new online behavior.
-
How is Loop Marketing different from inbound marketing?
Inbound marketing is another strategic marketing framework. Under the inbound marketing model, you create high-value pieces of content like downloads, videos, or interactive content that your audience gets in exchange for filling out a form.
While inbound marketing isn’t going to disappear entirely, the challenge with inbound marketing is that it doesn’t line up with how prospects are gathering information. With LLMs like ChatGPT, Google Gemini, and Perplexity able to provide in-depth information in seconds, there’s not as much of an incentive for visitors to exchange their contact information for a static asset.
Loop Marketing is a more modern marketing approach to meet users where they are, and to show up with highly personalized, unique content.
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Do I have to be a HubSpot customer to utilize Loop Marketing?
No, but it does make it harder or in some cases impossible to effectively do Loop Marketing. Because Loop Marketing as a concept was pioneered by HubSpot, many of the specific tools that allow it to flourish exist solely within their platform. These include tools like Breeze that offer CRM analysis and enrichment, AI segmentation for smart marketing, Personalization Agent, and more. HubSpot's all-in-one platform means that information flows seamlessly from web, marketing, sales, and customer service. Without that technology in place, you have to spend more time (and money) integrating data through third-party tools before you can start to use AI.
There are also potential security and intellectual property issues when using a public LLM as your primary AI tool instead of the tools that exist within HubSpot. For all those reasons, we strongly recommend using Loop Marketing alongside HubSpot.
To learn more about HubSpot, check out our Guide: What is HubSpot?
How is Loop Marketing different from digital marketing?
In the traditional digital marketing model, you’re creating marketing assets to be distributed across your main channels: your website, your blog, your social media, and your emails. You may use tactics like SEO and PPC to try and get your content in front of more people. The whole process is very static: it assumes people will get to your website or landing page and from there that you’ll convince them to take an action.
This behavior model doesn’t line up with the shift in new online behavior. We’re seeing fewer visitors to websites, and those who do end up on a website are closer to converting. Loop Marketing aims at addressing this new online behavior.
How is Loop Marketing different from inbound marketing?
Inbound marketing is another strategic marketing framework. Under the inbound marketing model, you create high-value pieces of content like downloads, videos, or interactive content that your audience gets in exchange for filling out a form.
While inbound marketing isn’t going to disappear entirely, the challenge with inbound marketing is that it doesn’t line up with how prospects are gathering information. With LLMs like ChatGPT, Google Gemini, and Perplexity able to provide in-depth information in seconds, there’s not as much of an incentive for visitors to exchange their contact information for a static asset.
Loop Marketing is a more modern marketing approach to meet users where they are, and to show up with highly personalized, unique content.
Do I have to be a HubSpot customer to utilize Loop Marketing?
No, but it does make it harder or in some cases impossible to effectively do Loop Marketing. Because Loop Marketing as a concept was pioneered by HubSpot, many of the specific tools that allow it to flourish exist solely within their platform. These include tools like Breeze that offer CRM analysis and enrichment, AI segmentation for smart marketing, Personalization Agent, and more. HubSpot's all-in-one platform means that information flows seamlessly from web, marketing, sales, and customer service. Without that technology in place, you have to spend more time (and money) integrating data through third-party tools before you can start to use AI.
There are also potential security and intellectual property issues when using a public LLM as your primary AI tool instead of the tools that exist within HubSpot. For all those reasons, we strongly recommend using Loop Marketing alongside HubSpot.
To learn more about HubSpot, check out our Guide: What is HubSpot?
