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The New Era of Data Privacy: How Expanding State Laws & Legal Trolls Impact Your Website in 2026

August 5 @ 11:00AM - 12:00PM CT

Webinar

Event: The New Era of Data Privacy: How Expanding State Laws & Legal Trolls Impact Your Website in 2026

Organizer: Jen Meyer

Price: $0.00

Location: Zoom Webinar

Starting on: August 5, 2026 @ 11:00AM CT

Ending on: August 5, 2026 @ 12:00PM CT

Register Today

Website privacy is no longer just a concern for specific regions. Across the United States, city and state-level privacy legislation is rapidly expanding, and with it, a surge of predatory legal demand letters targeting everyday businesses. Web crawlers and opportunistic attorneys are actively scanning sites for missing cookie banners or outdated compliance setup — even in states where explicit legislation hasn't fully kicked in yet. Because online content is searchable globally, assuming your business is too small or local to be targeted is a dangerous gamble.

Achieving proper compliance means understand exactly what visitor data your website is collecting behind the scenes. From analytics and tracking pixels to contact forms and third-party tools, every integration on your site carries potential privacy touchpoints. During this session, we’ll walk through a 5-point privacy audit to evaluate your current setup: checking for functional cookie consent banners, verifying that your form disclosures explicitly state how submitted data will be used, and ensuring your privacy policy reflects current legal requirements.

Navigating data privacy requires a clear distinction between legal policy and technical implementation. While a qualified attorney must draft and review your legal terms, your web design or marketing team must properly configure the underlying technology — such as HubSpot privacy tools, consent management platforms, and cookie blocking functionality. In this webinar, you’ll learn how to establish an actionable workflow between your legal counsel and technical partner so you can proactively protect your site, respect user preferences, and keep legal threats away from your virtual door.

Key Takeaways

  • The Reality of Legal Demand Letters: Why opportunistic attorneys are actively scanning small-to-midsize business websites for missing consent features — and how to avoid becoming an easy target.
  • The 2026 Privacy Shift: How expanding state-level legislation (beyond GDPR and CCPA) makes passive or outdated compliance a major liability for any online presence.
  • The 5-Point Website Audit: A practical checklist to instantly identify hidden tracking pixels, form data risks, and gaps in your current user consent flow.
  • Legal vs. Technical Roles: How to cleanly divide responsibilities between your attorney (drafting policy language) and your web team (implementing cookie blocking and consent tools).
  • Proactive Safeguards over Reactive Fixes: Simple technical steps you can take today — like configuring HubSpot or CMS privacy controls — to maintain trust without sacrificing lead generation.

Frequently Asked Questions

  1. I'm not on the IT or Legal Team, should I still come?

Yes! Anyone who needs to know how to protect your business on the internet should come.

  1. I think my marketing is working fine, what else could I possibly learn?

Sometimes we get so used to doing the same things, it's refreshing to look at it differently. Like drinking a cool beverage on a hot day.

  1. Will I be seen on camera?

No, you won't.

  1. Can I bring a friend?

You are welcome to have anyone with you watching the webinar you see fit.

  1. Do I need a particular program to view the webinar?

This will be a Zoom webinar, and you can download the software when you get the link (if you don't have it already). You may want to log on a few minutes early so you don't miss anything.

Dave Meyer
President of BizzyWeb

Dave Meyer is president of BizzyWeb, a growth marketing agency located in Champlin, MN. As a Speaker-Trainer for Google's Grow with Google program and a HubSpot Certified Trainer, Dave Meyer travels the country showing thousands of business owners and marketers how to grow their business online.

For BizzyWeb, Dave speaks on B2B sales and marketing topics and has presented for Digital Summit in Minneapolis, Austin, Chicago, Phoenix, Seattle, Detroit, Kansas City and Raleigh. Other favorite events have included Social Media Breakfasts in Minneapolis and an “Unconference” breakout at IABC’s World Conference in Toronto. Dave was named Entrepreneur of the Year in 2016 and BizzyWeb was honored as Small Business of the Year by the TwinWest Chamber of Commerce in 2019.

Jen Meyer

COO & VP Marketing at BizzyWeb

Jen Meyer is the COO and VP of Marketing for BizzyWeb, a platinum HubSpot partner based in Minneapolis. Jen is a seasoned pro in marketing and CRM implementations, and is in charge of day-to-day operations at the company. Jen holds more than 20 HubSpot certifications, is a HubSpot Certified Trainer, and has run dozens of client onboardings and trainings for HubSpot customers.