HubSpot Marketing Hub

As any SEO expert can tell you, there are a lot of moving parts and ongoing work needed to stay on top of your SEO efforts. Rather than waiting for a drop in traffic to indicate a problem, or perhaps even worse, losing out on that traffic from the very start, using the SEO tool in HubSpot gives you a great place to correct issues within your site right away and monitor pages for new problems appearing as well. You’ll be able to scan your website and see not only the issues on your site but also:

• The urgency of errors
• What areas are being affected
• The technical difficulty to resolve
• What teams will likely be needed to correct them

Which makes the process of resolving issues much simpler.

How much time does your team spend looking for the right copy of this image or that PDF or ensuring that the sales team has the most up-to-date copy of your latest brochure? With Files, your team can easily store and access the content you need to use in your marketing efforts. Not only that, but you can replace an existing file with a new version and have that file update everywhere that links to the file in real-time, never having to worry about finding all the places on your site or emails your team is sending where that file is being referenced and updating links.

You can use workflows to automate internal processes - perhaps you want to make it so that every contact at a particular company has the company phone number listed on their record and any time that company phone number is updated, you will, of course, want all of the contacts at that company to be updated as well. Without workflows, this would be time-consuming and irritating; instead, you can create a workflow that will run in the background to do this entire process for you, with no additional input needed. 

The fun part of workflows is the automatic follow-up and outreach to contacts. Whether you want to create an outreach campaign that sends a series of emails to a contact who fills out a form, perhaps to re-engage a contact that spoke to sales last year, or to encourage registrations for an upcoming webinar along with follow-up after the event, workflows will allow you to automate the entire process.

Additionally, with the data available in HubSpot you can do so intelligently. Send customers relevant follow ups based on their data and how they interact with your site. The possibilities are endless:

• Abandoned cart workflows
• Recommended products/services based on website activity
• Referral codes and discounts after converting
• Personalized content based on data and behavior

Related Content: 5 Essential HubSpot Workflows to Copy

Marketing Hub provides a fantastic reporting tool with plenty of out-of-the-box reports on everything from your website traffic to the revenue generated from a particular series of social media posts. And while out-of-the-box reports can be great, if you need to dig deeper, get more granular, or just have specific needs to answer critical questions unique to your organization, you can easily use the report builder to analyze your data and share your results.

Related Content: Marketing Attribution Reporting: Why it Matters and How to Do It

No reporting tool would be complete without a place for those reports to live, which is where dashboards come into play. Adding a set of reports to a particular dashboard, from executive-level reporting to helping a BDR see their weekly activities and results, lets your data tell your stories in real-time. 

Now, reports and dashboards are fantastic ways to get granular with your data, to dig deep and paint a picture, but what if you need to see that 1000-foot view of your efforts? Then, you want to look at Campaigns. Within Campaigns, you can add practically every type of asset across the entire platform, from emails and landing pages to paid ad campaigns and workflows, to see the impact of these assets combined. You may want to understand how your entire webinar program has impacted your revenue or how a particular campaign grew the sales pipeline; with Campaigns, you can combine all of these related assets in one place to see their collective results.

Most marketers are very familiar with the term CTA - Call to Action, but within Marketing Hub, CTA takes on an additional meaning as an actual tool within the platform. The CTA tool allows your marketing team to create graphics and buttons that appear as pop-ups, banners or embedded in emails and website pages - no coding experience needed. You have complete control over how and when they appear on your site, from scroll percentages to time on page, and showing on every page, specific pages or every page but these few. These CTAs are not only visually appealing; they can incorporate other elements of Marketing Hub, like including a form or linking to a landing page. Tracking is a huge component of CTAs, and you will have great insight into the performance of this asset, from views to clicks and conversions.

While you may already have forms on your website, switching to using the forms natively in HubSpot Marketing Hub can be a massive lift in managing them and in the data and details you can gather from those form submissions. Creating or editing a form with the Forms tool is as simple as dragging the fields you want onto the form or off, with creative control to write whatever you wish visitors could see for any given question. There are several familiar features within Forms, like conditional fields - showing a different field based on their answer to a previous question, or progressive fields - removing a question if the contact is already identified and asking another question instead to gather more information.

You can notify your team of submissions, start an automated follow-up campaign after submission, and direct the visitor to a new page, all within your form settings. Your forms can be connected to any workflows, campaigns, landing pages, or any other tool in the portal to gather the information you need to better understand and communicate with your contacts.