From Messy to Managed: Spring Cleaning Your Website

Why do many websites lose traffic over time? The answer might be simpler than you think.

Most websites don’t just suddenly break. 

They just…collect like clutter in a garage. Old pages that never got unpublished, duplicate info, forms no one checks. Over time this clutter builds up, and your site becomes harder to manage, harder to trust, and harder to convert. This makes it harder for search engines and users alike to understand and parse your site, making your site less likely to show up in searches.

This webinar walks through how to “spring clean” your website so it actually supports your marketing and sales goals. We’ll show you how to identify what’s helping, what’s hurting, and what’s simply in the way, then how to organize your site so it’s easier to update, easier to optimize, and easier for buyers to navigate.

The guidance applies no matter what website builder CMS you use – but we’ll also dig into why HubSpot’s CMS makes ongoing cleanup and improvement much easier, especially for small teams wearing multiple hats.

If your website feels overwhelming to manage or disconnected from results, this webinar will help you get it back under control and keep it that way. No technical background required!

What you’ll learn:

• How to audit your website for outdated, duplicate, or underperforming content
• How to clean up site structure, navigation, and forms without breaking everything
• Tips for making sure your site is aligned with your ideal buyers’ journeys
• Simple ways to set your site up for continuous improvement instead of major redesigns

Who this webinar is for:

This session is built for team members responsible for keeping the organization’s website updated, usable, and aligned with business goals. It’s also ideal for sales leaders handling marketing duties who need a site that generates and supports real leads without constant firefighting. Marketing managers who have to report on metrics to upper management will also find it useful.

Why this matters now:

Buyers are more self-directed than ever. They judge your credibility in seconds, often before they ever talk to sales. A cluttered, outdated website doesn’t just look messy. It creates friction, confusion, and missed opportunities.

The logical next step isn’t burning it to the ground and starting over. It’s about reviewing what you’ve got and making what you already have work better.