HubSpot User Group: Email Deliverability and the Only Thing That Matters: Your Reputation with Devyn Bellamy
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December 8 @ 12:00PM - 1:00PM CT
In a world full of noise, email marketing still remains an important channel for manufacturers. But in order for your messages to cut through that noise, they first have to make it to your prospects' and customers' inboxes! This session will include a lively discussion of the current best practices in the email marketing world. We'll explore how we interact with our clients and prospects, how that affects your deliverability in the world of email marketing, and how you can ensure a strong sender reputation.
After this session, you’ll understand:
How to improve and manage your email marketing reputation
Best practices for database management
How to warm up a list of contacts
What KPIs are actually KPIs for emails? (Hint: it's not open rate. It might not even be click rate)
What reputation metrics should you track? (i.e. spam rate, undeliverable rate, unsubscribe rate)
Who should attend?
Beginner to Intermediate HubSpot users who want to improve deliverability on their email campaigns
Event: HubSpot User Group: Email Deliverability and the Only Thing That Matters: Your Reputation with Devyn Bellamy
Organizer: Jen Meyer
Location: Bevy Webinar
Starting on: December 8, 2022 @ 12:00PM CT
Ending on: December 8, 2022 @ 1:00PM CT
Description: In a world full of noise, email marketing still remains an important channel for manufacturers. But in order for your messages to cut through that noise, they first have to make it to your prospects' and customers' inboxes!
Dave Meyer, President of BizzyWeb
Dave Meyer is president of BizzyWeb, a growth marketing agency located in Champlin, MN. As a Speaker-Trainer for Google's Grow with Google program and a HubSpot Certified Trainer, Dave Meyer travels the country showing thousands of business owners and marketers how to grow their business online.
For BizzyWeb, Dave speaks on B2B sales and marketing topics and has presented for Digital Summit in Minneapolis, Austin, Chicago, Phoenix, Seattle, Detroit, Kansas City and Raleigh. Other favorite events have included Social Media Breakfasts in Minneapolis and an “Unconference” breakout at IABC’s World Conference in Toronto. Dave was named Entrepreneur of the Year in 2016 and BizzyWeb was honored as Small Business of the Year by the TwinWest Chamber of Commerce in 2019.
Devyn Bellamy, Sr, Senior Marketing Manager & Founder of Black@INBOUND, HubSpot
Ever since I created my first website during the dial-up days, I have always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been my hobby for a number of years. My favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way? Now I make comprehensive marketing solutions come together for customers in a plethora - one of my favorite words - of verticals. I can create and grow every aspect of a brand's marketing funnel from the first touch to sale, and beyond. Yes, there is marketing beyond the sale. I am also a pretty decent multimedia producer if I do say so myself. My work has been on television, billboards, radio, and signage. I'm also pretty good at HubSpot.