GEO, AEO, Ay Yi Yi: Making Sense of AI Search
April 15 @ 11:00AM - 12:00PM CT
Webinar
Event: GEO, AEO, Ay Yi Yi: Making Sense of AI Search
Organizer: Jen Meyer
Price: $0.00
Location: Zoom Webinar
Starting on: April 15, 2026 @ 11:00AM CT
Ending on: April 15, 2026 @ 12:00PM CT
Register Today
Between AI Overviews, chat-based answers, zero-click results, and a growing list of acronyms like SEO, GEO, and AEO, it’s getting harder to tell what actually matters anymore. Traffic is shifting. Visibility looks different. And a lot of advice online feels contradictory, incomplete, or overly alarmist.
We all need a breather, and some clarity. This webinar will cut through the noise.
GEO, AEO, Ay Yi Yi: Making Sense of AI Search breaks down how AI-powered search actually works today, what’s changing, and what isn’t. We’ll explain how tools like Google’s AI Overviews and large language models interpret, surface, and summarize content, and what that means for your website, your content, and your marketing strategy.
If AI search feels overwhelming, confusing, or impossible to keep up with, this webinar will help you replace anxiety with clarity and direction.
What you’ll learn:
- What GEO, AEO, and related AI-search terms actually mean in plain language
- How AI-powered search is changing visibility, clicks, and buyer discovery
- What still matters for getting found, and what matters less than it used to
- How to adjust content and website strategy without burning everything down
Who this webinar is for:
This session is relevant for fractional CMOs, marketing leaders, marketing contributors, sales leaders with marketing responsibilities, and anyone responsible for website performance or lead generation. Whether you’re setting strategy, executing day to day, or trying to explain results to leadership, this webinar will give you shared language and clearer expectations.
Why this matters now:
AI search is already shaping how buyers find answers, form opinions, and shortlist vendors. Waiting for things to “settle down” isn’t a strategy, but neither is panic-driven change. Now that AI tools like ChatGPT have been in play for a while, we have some data we can look to.
The teams that win are the ones who understand how AI search works well enough to adapt and prepare.
Frequently Asked Questions
- I'm not on the Marketing Team, should I still come?
Yes! Anyone who needs to know how to keep leads coming in should come.
- I think my marketing is working fine, what else could I possibly learn?
Sometimes we get so used to doing the same things, it's refreshing to look at it differently. Like drinking a cool beverage on a hot day.
- Will I be seen on camera?
No, you won't.
- Can I bring a friend?
You are welcome to have anyone with you watching the webinar you see fit.
- Do I need a particular program to view the webinar?
This will be a Zoom webinar, and you can download the software when you get the link (if you don't have it already). You may want to log on a few minutes early so you don't miss anything.
Dave Meyer
President of BizzyWeb
Dave Meyer is president of BizzyWeb, a growth marketing agency located in Champlin, MN. As a Speaker-Trainer for Google's Grow with Google program and a HubSpot Certified Trainer, Dave Meyer travels the country showing thousands of business owners and marketers how to grow their business online.
For BizzyWeb, Dave speaks on B2B sales and marketing topics and has presented for Digital Summit in Minneapolis, Austin, Chicago, Phoenix, Seattle, Detroit, Kansas City and Raleigh. Other favorite events have included Social Media Breakfasts in Minneapolis and an “Unconference” breakout at IABC’s World Conference in Toronto. Dave was named Entrepreneur of the Year in 2016 and BizzyWeb was honored as Small Business of the Year by the TwinWest Chamber of Commerce in 2019.
Trygve Olsen
Director of Business Development at BizzyWeb
Trygve Olsen, BizzyWeb’s Director of Business Development, has a wealth of experience in marketing after running his own digital marketing business, servicing both national organizations and helping to grow local businesses across the country. Trygve has extensive experience in website development, branding, organic SEO, special event management, Social Media marketing, and email marketing. He is a small business advisor for the SBDC in Minnesota, won several awards for creative works and has ben a speaker for nationally known organizations since 2011.
