HubSpot CMS Hub

From individual elements like page titles to the complete copy of a blog, HubSpot’s Content Assistant uses AI to help you create search-optimized content and deliver engaging messaging to your target audience. Content Assistant won’t replace your entire team, but it can definitely take some of the load off and allow you and your team to hit that classic goal - doing more with less. Whether you are utilizing it to generate a new webpage (that’s right, an entire webpage) or a blog on your latest topic of focus, you may not have a finished product out of the gate, but you’ll definitely have a great starting point that your team can use their expertise to bring home to the finish line.

Personalization is one of the key factors that utilizing a combined CRM and CMS tool gives you that other stand-alone platforms are missing. You are able to add personalization elements to your web pages, showing your visitors completely customized content, from displaying their name and welcoming them to your site to mentioning their city; any data point about your contact that is in your CRM can be used to show a personalized version of your site.

While you can, of course, get as specific as saying, “Hi Jenny”, you may also want to show different CTAs or language on a page based on who is viewing it, allowing you to put the most relevant information directly in front of the people that it will best influence. With Smart Content, you can do just that, showing a variation on your webpage based on whatever segmentation you have set up within HubSpot.

Engaging effectively with your website visitors is crucial, and that's where HubSpot's Conversational bots come in. These bots provide an instant, interactive communication channel, offering personalized responses and assistance to your visitors 24/7. By automating initial interactions they not only improve the user experience but also free up your team to focus on more complex requests. With Conversational bots, you can efficiently guide visitors through your site, answer FAQs, and even qualify leads, all in real time. This leads to enhanced customer satisfaction and a streamlined process for capturing and nurturing leads. Over time, you can actually refine the visitor experience, making your website not just a source of information but a dynamic engagement tool.

Being able to test your content, understand what is having an impact, and just as importantly, what isn’t, is a key factor in optimizing and improving your website. With A/B testing, you are able to create variations on your web page that will, in turn, be shown randomly to visitors. Once enough visitors have seen your page, you can select the variation with the better performance. You can continue to run variation tests on a single page, optimizing different elements and copy over time.

Understanding your website performance starts, of course, with gathering data about your visitors and their actions while on your site. HubSpot CMS Hub provides you with a great view into what visitors are doing on your website, from pages visited and just how long they stayed on each page to where they come from in the first place and at what point they exit or convert. You’ll also have dozens of out-of-the-box reports on the traffic for your website to get you started on analyzing those patterns of behavior.

While you always have access to those great out-of-the-box reports, where you’ll often find the answers to the big questions through the use of customized reports and dashboards. You’ll be able to delve into various aspects of your website performance, such as traffic analytics, user engagement, and the effectiveness of digital marketing campaigns. You can then bring together those pre-built and custom reports to tell the full story of your website and the actions of your visitors, both to improve that performance and to optimize the flow of your audience on their journey to become customers.

Your customers show great confidence in your brand when they choose to engage with you, and it's essential to value and protect that trust. CMS Hub has got your back with round-the-clock threat detection and malware scanning, meaning your website and your customers' data are safeguarded every moment of every day. Plus, with premium hosting included at no extra cost, you get a secure and robust platform as the foundation for your fantastic business website.

Whether you have a single domain or are managing multiple domains across divisions, having those all be connected and managed within your CMS is a must. You are able to connect and host your domain with HubSpot, ensuring your brand is maintained, while, at the same time, making use of the HubSpot CRM to deliver that personalized experience your audience is looking for. 

The whole idea behind using a CMS is reducing or removing the need for coding, but that should never be at the expense of having a beautiful, user-friendly, and of course, branded experience. That's where the HubSpot template marketplace comes in. You can choose a website theme that aligns perfectly with your needs or at least gives you the building blocks to begin. Customize it to reflect your brand's unique style with just a few simple clicks to change your fonts, brand colors, and more across your entire website. If you do want to dive deep and get into the code, you have the flexibility to create a theme of your very own or build off an existing theme and create the elements and modules that you need for your specific situation.