Just posted an article on social media measurement on IABC’s website that digs into what it takes to produce award-winning social media campaigns. Even if you’re not into awards, there’s some great tips from the judging process in this article that will help you start with the end in mind and create affective online communications.
http://www.iabc.com/awards/gq/judging/articles/meyer.htm
About Dave Meyer
Dave Meyer is the President and Owner of BizzyWeb, a fast-growing company that creates and hosts web sites and social media for businesses and helps them market themselves more effectively online. His "social media for the real world" talks have taught thousands of people around the country how to "generate buzz without getting stung." Dave is the chair of the International Association of Business Communicators (IABC) Gold Quill Program for 2012. Locally, he is also a past-president of IABC Minnesota, an organization of 400 talented communicators. The year Dave was president, IABC Minnesota won the organization's highest award as the 2011 International Chapter of the Year.
