Just posted an article on social media measurement on IABC’s website that digs into what it takes to produce award-winning social media campaigns. Even if you’re not into awards, there’s some great tips from the judging process in this article that will help you start with the end in mind and create affective online communications. [...]
Blue-ribbon communication tracks toward results
Last month I had the honor of joining an elite panel of communicators from all over the world at the blue ribbon panel judging session for IABC’s Gold Quill awards. It was an incredible experience to decide the merits of the best-of-the-best communications programs in the world with a group of judges from 10 countries [...]
IABC Leadership Conference: San Diego
Much learned, mostly about how to engage and manage volunteers. Things to look into: Wiki technology, or perhaps something simpler like Yahoo Groups or Google Groups, to manage documents, handle discussions and track progress of group activities/projects. More after I get a chance to pore over my notes. About Dave MeyerDave Meyer is the President [...]
