Growing your business in a down market
January 12, 2009 · Print This Article
Top Twelve Ways to Grow Your Business in a Down Market
By Seth Godin, via DuctTape on Twitter, as a retweet of fellow Minnesotan Steve Gasser:
Great ideas to pick up and get moving on new business in this down market. I’m happy to say that things have been hopping for me the past few weeks, and I realize that a good part of this is due to my blindly walking into some of the following. Check out the link at the top for the full deal, but here’s what I’ve found to work best for me so far this year:
2. Show up. Show up when you make an appointment, show up at the right conferences. Show up in the local paper, issue press releases.
3. Make time for the first two by immediately ceasing to attend any event designed to connect you with struggling small business people in your community or industry. Stop connecting online or offline with people who whine but never deliver new business. Be ruthless.
6. Keep a journal. Write down every single thing you do in a day to get new business. Watch the list grow daily.
And the one I want to work on most in the coming year:
7. Do something remarkable. The only reason that people will talk about you is because you do something worth talking about. Invest the time in teaching your people to build remarkable into everything they do.
Much more on that last one in the coming weeks. Reaching out for some great collaborations that are about to begin work in earnest.
For now, keeping my head down and working on client work. This trip into entrepreneurship is really getting fun!





Another way to thrive in a down economy is to use the right partnering methods with the other businesses that serve the same kind of customers.
Here’s some sample success stories plus 14 easy ways to jump start your first SmartPartnership…
http://www.movingfrommetowe.com/2008/08/11/how-to-attract-customers-even-in-a-bad-economy/