Twitter for business: 5 ways to tap the power of the tweet

Twitter is something I’m working to incorporate more into my daily routine. I have all of 20 followers, but I’d hoped by tweeting my experience as a new business owner I’d gather some mindshare and get input from the community. Here’s a bunch of hints and help for those, like me, who are just getting rolling.

Twitter isn’t just a tool, though; it’s a community — one that will stop paying attention if it feels like you’re exploiting it. One way to make Twitter users feel exploited is to open an account and immediately start blasting out your latest press releases. That kind of headlong behavior could conceivably strike back against you, leaving your brand and your reputation in tatters.
Twitter for business: 5 ways to tap the power of the tweet